For this branding collaboration I witnessed what Dan Cederholm, Rich Thornett and Susanna Baird, the crafty creators at sought-after Dribbble, do behind the scenes to helm a vast design community. Located in a Salem, MA loft, the space is conducive for creative idea mulling, and a wall basketball hoop and musical instruments move that process along. Bonus was Dan’s live banjo music to accompany our photo shoot that day.